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1. Rankings

Pick your favorite search engine and type in the key-phrase that best describes your local business.

Look at URLs in the top three pages.  See a trend?

A keyword-rich domain that accurately describes your service can raise your rankings in the search engines. Google. MSN and Yahoo! use a variety of factors to determine how websites should be ranked – and the words used in the domain name are becoming increasingly important.

2. Relevancy

Owning a highly descriptive domain name positions you as the authority in the industry.

The keywords and phrases are at the top of their mind, and potential customers browsing search engines know immediately that your site is relevant to their needs.

3. Recall

Highly relevant domain names are easy to remember.

This enables potential customers to easily recall your web address after a time lapse.  It also makes it easy for them to promote your site to others through word-of-mouth.

4. Rapid navigation

Many surfers simply by-pass the search engines and type descriptive domains directly into their navigation bar.

“Type-in traffic” or “direct navigation” is a growing practice that brings in pre-qualified, motivated prospects.

5. Redirect

Already have an established website?  Worried about losing your current brand equity?

Simply redirect your new domain to your current web address.  This way, you can take advantage of both search engine optimization (SEO) and direct navigation. Or, develop a new informational site that is SEO-friendly and double the number of ways potential clients can find you.